Hi, I'm David

I have over 8 years of experience in both consumer and enterprise product, specializing in consumer growth and payments. I've shipped high-impact features at Fortune 100 companies with over $50m of direct revenue impact, and extensive startup experience. I currently build AI workflows to help small businesses drive growth.

Connect on LinkedIn

Now consulting

AI workflows for small businesses.

I help businesses design, build, and measure AI workflows that compound, replacing manual loops with systems that keep improving.

See case studies

Personal projects

2025-presentActive

Brew Crew

An iOS app solving post-relocation social isolation for young professionals who recently moved to a new city.

iOSConsumer AppUser Research

2025-2026Sunset

Evolving Apes Newsletter

A newsletter breaking down the strategy behind iconic companies, told through short, story-driven case studies.

NewsletterContent

All projects

Relevant Work Experience

Coursera·Product
Led personalization strategy for the Coursera homepage, serving consumer and enterprise learners.
Reactual·Founding Team
Built a venture-backed data transformation SaaS platform with integrated semantic layer with a four-person founding team.
Walmart Global Tech·Product
Shipped Payments and Membership product features used by millions.
Crave Japan·Founder
Grew a Japanese-snack subscription box from zero to $400K+ ARR across DTC and retail store inventory across all 50 US states.

Education & Certificates

Education

University of California, Berkeley

B.S. Business Admin.
B.A. Statistics

Certificates

Google UX Design Specialization
Coursera · 2023

Interests

Tennis
Played competitively before, now for fun.
Basketball
Recreational hooper and NBA fan.
Anything Outdoors
From catching no fish to ski trips with friends.